Brad’s Plant Based (“Brad’s”), leading U.S. manufacturer of air-dried kale and creator of other minimally processed nutrient dense products, has recently announced that they have: 1) partnered with impact investment fund KEEN Growth Capital (“KEEN”), 2) hired Jamie Holt as Vice President of Sales & Marketing, and 3) will launch three new keto-friendly product lines to accelerate growth.
Brad’s Plant Based Partners with Keen Growth Capital
1) Brad’s Partners with KEEN
Brad’s is partnering with KEEN, an impact investment fund focused on food, beverage, and wellness CPG categories.
Arthur Pergament, CEO of Brad’s Plant Based, said, “We are on the precipice of taking our business to a whole new level of leadership with KEEN who will bring additional expertise in the strategy, support and development of new products.”
Pergament went on to say, “Our existing sales grew last year during a challenging COVID year, and now we are forecasting explosive growth by deepening our leadership position with our existing program and the introduction of 13 new products this year and more on the horizon.”
Jerry Bello, Co-Founder and Managing Partner of KEEN Growth Capital, said, “We are excited to add Brad’s to our portfolio and share a commitment to entrepreneurial growth and innovation in plant-based foods. KEEN invested in Brad’s because we recognize their over seven year history and foothold in the plant-based snack category. Brad’s is positioned to take advantage of the growth in this category and provide better-than-market returns for our investors.”
2) Brad’s Hires VP of Sales & Marketing
Brad’s is delighted to welcome Jamie Holt to lead Sales and Marketing. Jamie Holt has over 30 years of successful results in the CPG industry in various leadership roles. Jamie spent 26 years at Mars, Inc. in various management roles, then moved to Cott Beverages (now Refresco) where he led sales strategy. Most recently he was VP of Consumer Sales for Wholesome Sweeteners where he played a key role in the acquisition by Whole Earth Brands.
3) Brad’s Launches 13 New Products
Brad’s is excited to launch three new product lines in April at select retailers nationwide, four Veggie Keto Crisps, five Snackable Salad To Go, and four Veggie Flats including the 2020 Nexty Award winning best savory snack. All of Brad’s 13 innovative new products are plant based, made with whole veggies, nutrient dense, minimally processed, and on trend being keto friendly and gluten free.
Brad’s is currently available in Whole Foods, Sprouts, BJ’s, Walmart, Kroger and CVS.
About Brad’s Plant Based
Brad’s Plant Based has established itself as a leader in air-dried, plant-based snacks in approximately 10,000 retail stores nationwide. Committed to snacks with purpose, Brad’s snacks are nutrient dense and minimally processed satisfying consumer desire for vegetable snacks with no empty calories. Brad’s sustainably sources organic vegetables, fruits and seeds at peak flavor and quality, and manufactures its low temperature air dried product in its Pipersville, PA facility to be as tasty as they are nutritious. Brad’s signature products include Crunchy Kale, Veggie Chips, recently launched NEXTY award winning Veggie Flats, and the soon to launch Veggie Keto Crisps and Snackable Salad To Go. All products are organic, gluten free, and vegan. For more information, visit BradsPlantBased.com.
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About KEEN Growth Capital
KEEN Growth Capital invests in early stage food-related companies that generate meaningful social impact in addition to above market financial returns. KEEN has particular focus on healthy snacking, functional foods and patented, science backed companies that positively impact consumer health, environmental and community wellness, and long term disease mitigation. Keen’s infusion of intellectual and financial capital delivers enriched outcomes for all stakeholders while creating a healthier world. KEEN is based in Orlando. Ideas welcome everywhere. Visit KEENGrowthCaptial.com for more.
