Bonduelle Americas is shaking up lunch time with its new line of ready-to-eat Lunch Bowls, crafted for a generation that’s redefining what it means to eat well. These globally-inspired meals are meeting Gen Z where they are – on the go, values-driven, and hungry for good food that fits their lifestyle.
“We know that 77% of Gen Z live busy lives and are looking for quick and easy meal options that taste great and keep them fueled,” said Bobby Chacko, CEO of Bonduelle Americas. “They want high-quality solutions that deliver more than just satisfaction; they want an experience.”
The new line features four globally-inspired varieties – Spanish Fusion, Southwest Fusion, Mediterranean Fusion, and Indian Fusion – each delivering more than 10 grams of protein in convenient, shelf-stable packaging. Made with 100% real plant ingredients and free from artificial preservatives, these chef-crafted bowls prove that a clean label doesn’t mean compromising on flavor.
Bonduelle Americas is bringing Lunch Bowls directly to its Gen Z audience with a dynamic campus program across Southern California universities. The brand is popping up at major universities across Southern California including UCLA and UC Irvine during major campus events such as basketball games, weaving itself into the daily fabric of student life. The Lunch Bowls line is also available in Southern California Albertson’s, with national distribution rolling out over the next several months.
Designed for real student life, these bowls fit seamlessly into busy campus routines: stash them in your dorm room, toss them in your backpack, or keep them wherever you need a satisfying meal within reach—no fridge needed. Enjoy them hot or cold, because who has time for complicated meal prep between classes?
The choice of Southern California as a launch pad is no coincidence. This vibrant market, with its mix of food-forward culture and Gen Z energy, makes it the perfect springboard for Lunch Bowls. “We’re not just selling convenience,” shared Deanna Jurgens, Chief Sales Officer, Bonduelle Americas. “We’re offering retailers a product that speaks to Gen Z’s desire for flavorful, sustainable, and convenient meals that fit their dynamic lifestyles.”
This launch marks an exciting chapter in Bonduelle’s story. Known previously through the Ready Pac brand in the U.S., the company is now bringing its global expertise and 170 years of family heritage directly to American consumers through the Bonduelle brand. As a certified B Corp, their philosophy of “Eat well. Be well” isn’t just a tagline – they’re committed to making a positive impact on people and the planet – values that deeply resonate with today’s Gen Z consumers. And Lunch Bowls are just the beginning of the company’s fresh take on plant-rich eating in the U.S., with more innovations coming later this year.
By blending French culinary heritage with modern American tastes, the company is proving that eating well can be both delicious and hassle-free. Whether you’re cramming for finals, hustling at your first job, or simply looking for better lunch options, Bonduelle is ready to serve up a fresh take on what it means to eat well—one delicious bowl at a time.
For more information about bringing Bonduelle Lunch Bowls to your retail location,you can order directly through UNFI (6439675, 6438676, 6439677, 6439678).
