Bolthouse Farms is on a mission to change the way people consume healthy foods and beverages, making the healthy choice the easy choice for consumers. This practice extends beyond the brand’s portfolio of fresh carrots, bottled juices and dressings into the realms of social media. Through Bolthouse Farms’ presence in social channels it became startlingly apparent that fruits and vegetables are severely under-represented within “Food Porn” – the practice of photographing, posting and socializing about one’s meals and snacks through social media. To generate awareness for this severe imbalance in food conversations and to promote the posting of fruits and vegetables, Bolthouse Farms launched the Food Porn Index.
How it works: The Food Porn Index monitors social media conversations and mentions of key foods highlighted as a hashtag (e.g.; #carrot, #pizza), and tracks them in the appropriate categories represented within the Index – 24 total food categories are currently tracked. The program constantly monitors hashtag posts of the Index’s food categories on public Twitter and Instagram feeds and updates every 15 minutes, repopulating the site’s pages, including the total mentions of the food-related hashtags, the individual mentions of the included food categories and the percentages highlighted on the “vs.” page.
In an effort to create a balanced conversation about food online, the Index also features key food experiences that help raise awareness for the imbalance through interactive programs and imagery.
The objective of the Food Porn Index is to generate awareness for the imbalance in food discussion on social media and to provide opportunities to promote conversations pertaining to fruits and vegetables online, in an effort to shift this imbalance. Visit FoodPornIndex.com to experience the imbalance firsthand.
About Bolthouse Farms
Bolthouse Farms is a farm located in California’s fertile San Joaquin Valley, known for high-quality consumer brands and innovative products. Bolthouse Farms is a market share leader in growing and distributing carrots. In addition, Bolthouse Farms® produces and sells super-premium juices, smoothies, protein shakes and café beverages under the Bolthouse Farms brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. The Bolthouse Farms mission is to change the way people consume healthy foods and beverages. The company was acquired by Campbell Soup Company on Aug. 6, 2012. To learn more about the company’s mission and see the entire line of current products, visit www.bolthouse.com and find them on Facebook and Twitter.
