Company unveils its first direct gluten free flour substitute for traditional wheat flour
Bob’s Red Mill Natural Foods, the leading provider of whole grain and gluten-free foods, announces the availability of a new and unique gluten free flour that easily converts any conventional recipe to a gluten free one. The new product, Bob’s Red Mill Gluten Free 1-to-1 Baking Flour, can simply be substituted for traditional flour, providing an easy way to create great tasting and safe gluten free baked goods.
“We hear all the time from our gluten free consumers that they wish there were an easier way to substitute gluten free flours in their favorite non-gluten free recipes,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “Our Gluten Free 1-to-1 Baking Flour is our most versatile gluten free product yet, and promises to provide bakers and families with an easy path to gluten free cookies, cakes, muffins and more.”
The Gluten Free 1-to-1 Baking Flour is a special blend consisting of a handful of gluten free ingredients, including whole grain brown rice flour, whole grain sorghum flour, sweet white rice flour, potato starch, tapioca flour and xanthan gum. It enables bakers to follow any baking recipe and directly replace the amount of traditional wheat flour called for with the new Gluten Free 1-to-1 Baking Flour. The resulting baked good promises to offer the same flavor and texture as its conventional counterpart.
“We spent countless hours in the kitchen developing the perfectly balanced gluten free flour blend that really eliminates the frustration and intimidation that we hear about from our gluten free consumers when it comes to gluten free substitutions,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “Not only does this flour provide the simplest conversion to a gluten free recipe, it also provides results that are very similar to wheat flour.”
The new Gluten Free 1-to-1 Baking Flour is made from the highest quality gluten free ingredients in a 100% dedicated gluten free facility. All of Bob’s Red Mill gluten free ingredients and products are also batch tested in the company’s quality control laboratory with an R5 ELISA Gluten Assay test to verify their gluten free integrity.
Bob’s Red Mill Gluten Free 1-to-1 Baking Flour is available now to retailers nationwide, as well as at www.bobsredmill.com. The 22 oz. bag has an MSRP of $4.95; the product is available to retailers and food service customers in 44-ounce, five-pound and 25-pound bags.
About Bob’s Red Mill
Bob’s Red Mill Natural Foods, a distinctive stone-grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. Bob’s Red Mill, an employee-owned company, offers a diverse line of more than 400 all natural, organic and gluten free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world. With its dedicated gluten free manufacturing facility, strict organic protocols and dedication to meeting the highest food safety standards in the country, the company has obtained its HACCP certification and is a leader in providing safe and delicious natural, organic and gluten free products. For more information, please visit www.bobsredmill.com, find them on Facebook and Twitter, and check out their blog!
