Blazin’ World of Sports summer promotion at Buffalo Wild Wings

Seven week, in-restaurant activation brings sports from around the world alive through video content, games and weekly prizes

MINNEAPOLIS–(June 3, 2015)–Buffalo Wild Wings® (NASDAQ: BWLD) has kicked off a seven-week, in-restaurant promotion providing Guests with even more opportunities to watch, experience and learn about sports from around the world. The “Blazin’ World of Sports” promotion highlights popular, emerging, under the radar and even wacky sports from every corner of the globe.

Starting June 1 and running through July 19, B-Dubs will feature a particular category of sports each week, bringing them to life through in-restaurant TV content, highlighting sport specific action and bloopers, along with educational materials and interactive games. In addition, fans can enter a sports-themed sweepstakes with instant daily prizes and weekly grand prize trips to global sports events and experiences throughout the world.

“Fans know Buffalo Wild Wings is the ultimate sports viewing destination, and this summer, it’s the place to watch, enjoy and experience sports action from around the globe,” said Bob Ruhland, vice president of marketing for Buffalo Wild Wings. “We’ll feature sports that are already hot – like NBA and NHL Playoff action and the Women’s World Cup – to emerging and even wacky sports that aren’t always easy to find but are the ones we just can’t stop watching when we do. It’s our way of giving fans more to root for this summer.”

The sports and prize package lineup for the sweepstakes includes:

• June 1-June 7 Playoffs Basketball and Hockey
  Weekly Grand Prize: Trip and tickets to the 2016 NBA All Star game
• June 8-June 14 Hard Hitting Sports Rugby, Aussie Rules Football, Gaelic Football, Lacrosse and Bull riding
  Weekly Grand Prize: Trip and tickets to a rugby match in the UK
• June 15-June 21 Action Sports Skateboarding, BMX and Surfing
  Weekly Grand Prize: Trip and tickets to the Dew Tour L.A. and “We are Blood” movie premiere
• June 22-June 28 Obscure Cricket, Curling, Highland Games and Hurling
  Weekly Grand Prize: Trip and tickets to a cricket match in Jamaica
• June 29-July 5 Women’s World Cup Soccer
  Weekly Grand Prize:Trip and tickets to a U.S. women’s international game
• July 6-July 12 Head-to-Head Sumo, Badminton, Table Tennis and Beach Volleyball
  Weekly Grand Prize:Trip and tickets to a sumo match in Japan
• July 13-July 19 Wacky World Gurning, Cheese Rolling and Extreme Ironing
  Weekly Grand Prize:Trip to La Tomatina food fight festival in Spain

To enter for a chance to win daily and weekly prizes, fans first need to download the free Blippar augmented reality app and then follow the entry instructions at their local participating Buffalo Wild Wings restaurant. They can also enjoy a variety of unique trivia and word games for single and multiple players.

Having “more to root for” at Buffalo Wild Wings this summer also includes limited time offer menu items highlighting different flavors from throughout the world. Guests can try the Spicy Cuban Chicken sandwich paired with a Raving Captain, a concoction mixing Captain Morgan and Disarronno with the citrus flavors of Mountain Dew. Or Guests can try the Southeast Asian Pork Sandwich paired perfectly with an ice cold glass of Bud Light. The limited time offer menu also features a Greek Chicken Wrap, Irish Potato Wedges, Asian Zing Chicken Salad and a Dew Mango Colada.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 1,080 Buffalo Wild Wings locations in the United States, Canada, Mexico and the Philippines.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook (www.facebook.com/BuffaloWildWings), follow @BWWings on Twitter, use #WingWisdom and visit www.BuffaloWildWings.com.