Big Sipz, the trailblazing brand known for its bold, high-ABV, ready-to-drink beverages, is proud to unveil its newest innovative flavor: ‘Merica. Inspired by the nostalgic Rocket Pop, red, white and blue popsicle, this patriotic flavor debuts in Big Sipz’s new flashy design with a red colored lid and foiled label. Like all Big Sipz, the brand’s new ‘Merica flavor contains 16% ABV and over delivers on deliciousness. ‘Merica will launch in both 200ml Cupz and 330ml Tetra, that pack a punch equivalent to three cocktails, ideal for pre-gaming, tailgates, concerts, festivals and parties.
This new release also marks the beginning of Big Sipz’s partnership with Folds of Honor, as the brand is donating $1 per case to support the nonprofit’s mission of providing educational scholarships to the children and spouses of America’s fallen or disabled service members and first responders. To celebrate the launch, Big Sipz welcomed 13 veterans to do a surprise photoshoot with famed photographer Charlie Nucci. The Veterans were welcomed to a photo and video shoot where they were given the platform to share their stories and what Veterans Day means to them. Big Sipz surprised these Vets with $1000 cash each and will be sharing their amazing stories on social media throughout the year, shining a light on these incredible heroes.
“We’re proud to honor all of our heroes with the launch of ‘Merica and continue to give Veterans a platform to raise awareness toward their sacrifices for our freedom” said Joey Parris, Chief Marketing Officer at Big Sipz. “Our partnership with Folds of Honor allows us to celebrate this great nation while making a meaningful impact. We’re optimistic that ‘Merica will become a fan favorite and help raise significant funds to support the educational goals of Folds of Honor families.”
Big Sipz’ most anticipated drop to date, this initiative reinforces the brand’s commitment to going big with viral-worthy flavors that make an impact through purpose-driven collaborations. By teaming up with Folds of Honor, Big Sipz aims to support the educational futures of deserving families, ensuring their sacrifices are honored and their legacies celebrated. Committed to supporting Folds of Honor, Big Sipz will keep this product in market all year round as opposed to a typical seasonal offering.
“The support from Big Sipz through the ‘Merica flavor is both inspiring and impactful,” said Lt Col Dan Rooney, Founder and CEO of Folds of Honor. “We are grateful that Big Sipz is using their unique platform to create awareness of America’s heroes, their families, and our organization. This generous contribution will help us provide crucial scholarships and support to the families of those who have made so many sacrifices for our country.”
Big Sipz ‘Merica flavor will be available for purchase on November 11th and sold nationwide for an SRP of $3.49 Cupz and $3.99 Tetra. For more information about ‘Merica and to find a retailer near you, please visit www.bigsipz.com.
About Big Sipz
At Big Sipz, we believe Biggerz Better. Known for our bold and high-ABV beverages, we offer a range of ready-to-drink cocktails designed for those who embrace life’s big moments. Big Sipz is pushing boundaries and celebrating life’s biggest occasions. Find us at retail stores across multiple states and join us as we continue to innovate and deliver exceptional quality and convenience.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of every dollar raised directly funds scholarships. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org
