Unite The United and Charity Bomb presented When We Were Young – A Benefit for MusiCares, a standout event that took place during the highly anticipated When We Were Young Music Festival on October 18th, 2024.. The event was hosted at Brooklyn Bowl and featured stellar performances from SIMPLE PLAN, BOYS LIKE GIRLS, and Madina Lake. The event which featured BeatBox Beverages and incredible performances, raised significant support for Charity Bomb and MusiCares, while delivering an unforgettable night of music and philanthropy.
In addition to this, BeatBox Beverages activated an exciting presence at both the benefit and the larger festival, hosting a meet-and-greet with Dashboard Confessional. Serving their signature Party Punches and Hard Teas across the festival grounds, BeatBox continued to be a fan favorite and the #1 festival RTF throughout the weekend.
Jamel Hawke of Boys Like Girls was seen cooling off with a refreshing BeatBox at Brooklyn Bowl backstage in the green room, While Dashboard Confessional posed with fans backstage.
The When We Were Young Music Festival, a celebration of emo and pop-punk’s golden era, drew fans from all over to experience iconic headliners such as My Chemical Romance, Fall Out Boy, and Jimmy Eat World. The festival also featured beloved acts like Simple Plan, Dashboard Confessional, and The All-American Rejects, giving attendees a nostalgic journey through early 2000s alternative rock. With its emotionally charged performances and energetic atmosphere, the festival delivered an experience that transported fans back in time.
BeatBox Beverages was a hit at the festival, drawing large crowds to their activation of the Beatbox Bus, where fans could enjoy their unique, bold flavors while soaking in the music. BeatBox’s vibrant presence helped fuel the party spirit throughout the weekend, contributing to the festival experience.
About BeatBox Beverages:
Born in Austin, Texas, BeatBox Beverages was inspired by a love of music and a commitment to innovation. After landing a $1 million investment from Mark Cuban on Shark Tank, the brand quickly became a leader in the ready-to-drink category. With backing from notable figures like Rob Dyrdek and DJs Party Favor and Louis The Child, BeatBox has expanded to over 45,000 retail locations nationwide. Known for its appeal to Millennials and Gen Z, BeatBox reached over 6 million festival attendees in 2022 alone. Follow them @beatboxbeverages on social media.
