Bazooka Candy Brands, a division of The Bazooka Companies Inc. announced the promotion of two new Vice Presidents to join the confectionery leadership team.
Bazooka Candy Brands Promotes Two Key Team Members to VP
“I could not be more excited to announce the promotion to the Vice President level of two
individuals who have been integral to the continued success of Bazooka Candy Brands over the
past years”, said Tony Jacobs, President Bazooka Candy Brands. “Becky and Lizzy are true
super stars who have had a hand in almost every major BCB success in the U.S. As part of the
leadership team, they will be key to shaping and executing our continued long-term success as
we focus on the critical areas of brand equity development, consumer communication, innovation
and e-commerce growth.”
Becky Silberfarb joined Bazooka Candy Brands in 2016 as a Brand Manager and most recently
held the position of Senior Director of Marketing. During that time, she has led marketing across
all brands in the Bazooka Candy Brands portfolio including, Ring Pop, Push Pop, Baby Bottle
Pop, Bazooka and more. Core to her role has been leading brand strategy, positioning and
integrated marketing communication plans. She has led breakthrough marketing campaigns to
drive BCB’s core business as well as many of the company’s most successful innovations. In her
new role as Vice President of Brand Marketing, Becky will oversee the continued growth of the
organization’s marketing efforts as Bazooka Candy Brands expands with new audiences, new
products, and new markets. She will also oversee marketing efforts for Latin America.
Prior to joining Bazooka Candy Brands, Silberfarb spent three years at Danone where she was a
key player in the re-launch of Activia Light and led promotional concepting and execution of
Danimal’s annual Rally for Recess Campaign. She is also actively involved with the National
Confectioners Association where she was honored to be selected to be part of the Association’s
prestigious Future Leaders Program.
Silberfarb grew up in New York, and has a B.S. in Policy Analysis and Management from Cornell
University and an M.B.A. from The Stephen M. Ross School of Business at the University of
Michigan. She currently resides in Brooklyn, NY with her husband and newborn son.
“Bazooka Candy Brands has some of the most iconic brands which continue to innovate and grow
today. I am excited to join the Leadership Team to help shape the strategic vision and execute
upon our mission to deliver unmatched edible entertainment,” says Becky Silberfarb, Vice
President of Brand Marketing. “Our consumers are at the heart of what we do and I am honored
to lead our brand marketing to connect with them through multiple touchpoints in the evolving
media landscape.”
Lizzy Mangold joined Bazooka Candy Brands in December of 2011 where she started as an
Associate Brand Manager. She has held various roles in brand marketing, international,
innovation and e-commerce, culminating in her most recent role of Senior Director of Innovation
and E-Commerce Marketing. Mangold’s efforts have been instrumental in driving core portfolio
and new product growth as well as developing BCB’s efforts in the emerging e-commerce
channel. Over her 11-year tenure, Lizzy led Baby Bottle Pop and Juicy Drop marketing to drive
double digit growth. She led marketing for Japan, helping to establish it as one of BCB’s top
international markets. She developed many of the organization’s successful new products
including Juicy Drop Gummies, Push Pop Gummy Roll and Juicy Drop Dip n’ Stix. Finally, she
partnered with sales to establish a leading e-commerce business, currently the #4 non-chocolate
candy company in U.S. online sales.* In her new role as the Vice President of E-Commerce and
Innovation, Lizzy will lead a cross-functional team in all aspects of BCB’s e-commerce initiatives
and lead innovation strategy for the entire BCB portfolio.
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Prior to joining Bazooka Candy Brands, Lizzy was at The New York Cosmos, where she worked
alongside the Chief Marketing Officer and Director of Communications to rebuild the legendary
New York Cosmos brand, leading marketing programs and fan engagement. Prior to The New
York Cosmos, Lizzy worked in marketing roles at integrated advertising agency, Digitas and
Digitas Health, where she led various aspects of advertising and communications strategy and
execution across American Express, Pfizer and MedImmune accounts. She started her career in
New York City working at DraftFCB.
Lizzy grew up in Berkeley, CA and completed a dual-degree program as an undergraduate at the
University of Pennsylvania where she received two Bachelor’s degrees, a B.S. in Marketing from
The Wharton School and a B.A. in Psychology from the School of Arts & Sciences. She currently
resides in Santa Monica, CA.
“I am thrilled and humbled by the new role and looking forward to partnering further with the
leadership team to drive our continued success.” Says Lizzy Mangold, Vice President of ECommerce and Innovation. “We have great teams doing some fantastic work to build out our
future product and e-commerce presence. I couldn’t be more proud of what we have already
accomplished as well as what’s to come.”
About Bazooka Candy Brands:
Bazooka Candy Brands is a division of The Bazooka Companies, Inc. and produces such iconic,
high-quality candy products, as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop,
and of course, Bazooka® bubble gum. For additional information, visit
www.bazookacandybrands.com.
