Ready-To-Cook, Subscription-Free Veggie Side Kits Include Cauliflower-Inspired
Dishes With New, Savory Vegetable Roasting Kits
Baldor Specialty Foods, the premier ingredient source for NYC’s top chefs, will announce the expansion of its retail line of Urban Roots Veggie Side Kits at the New York Produce Show. The new products, which are set to debut in early 2018, consist of easy-to-prepare vegetable roasting kits, following Urban Roots’ mission of providing the freshest, peak season produce for simple home cooking.
New York Produce Show attendees will be able to sample the Veggie Side Kits at Baldor’s booth, #401, where Baldor chefs will be on-site cooking and offering samples. The Urban Roots roasting kits, which will be on display, take minutes to assemble and then slide into the oven for about 30 minutes. The roasting kits include: Spanish Style Potatoes, Caramelized Cauliflower, Broccoli Cheddar Bites, Sugar & Spice Butternut, Spiced Sweet Potatoes and Hot Honey Carrot Fries. Each kit simplifies the process of bringing fresh and savory roasted vegetable selections to the dinner table and each can be cooked using only one pan, which makes clean-up simple.
The booth will also be displaying their Urban Roots Cauliflower Rice Veggie Side Kits which debuted in September with three selections: Chili Cilantro Cauliflower Rice, Tabouli Style Cauliflower Rice, and Moroccan Spiced Cauliflower Rice. The kits are designed for consumers to easily prepare restaurant-quality side dishes, which require little to no chopping, in as little as three minutes.
“What better place than the New York Produce Show to showcase our expanded line of Urban Roots Veggie Side Kits,” says Michael Muzyk, President of Baldor Specialty Foods. “Now retailers can bring Baldor’s industry-wide reputation for quality to their grocery shelves.”
“With Baldor’s Urban Roots Veggie Side Kits, it’s like having a skilled sous-chef joining you in your kitchen but you get to take all the credit,” says Baldor’s Senior Director of Marketing & Development, Benjamin Walker. “All the work is done for you, and now with our expanded line of vegetable roasting kits, customers have even more choices in fast prep, quick cooking, and restaurant-quality side dishes without the hassles that come with mail-order subscription services.”
The Urban Roots kits are made from scratch daily using the same premium produce and specialty ingredients that Baldor delivers to the country’s best chefs. Baldor’s logistical expertise allows for quick turnaround from knife to shelf in less than 24 hours, so home cooks know they are getting seasonal ingredients at the peak of freshness. Unlike traditional meal prep kits, no subscriptions or commitments are necessary, because these kits are available right in the local grocer’s produce department.
Be sure to follow Baldor Urban Roots on Instagram @meeturbanroots and check out the Urban Roots website for a complete line-up of available selections: www.eaturbanroots.com
Below are some quotes from Baldor Director of Marketing and Development, Ben Walker:
“Urban Roots has had a retail presence for years now, supplying retailers value added produce items. With our ability to deliver fresh produce from knife to shelf in less than 24 hours, we saw an opportunity to take our product to the next level by providing customers with even more choices in fast prep, quick cooking, restaurant-quality side dishes without the hassles that come with mail-order subscription services. Our cauliflower rice kits debuted in October and we’re planning to expand the selection of offering with our Roasting Kits in January. “
“Our new Roasting Kits will include Spanish Style Potatoes, Caramelized Cauliflower, Broccoli Cheddar Bites, Sugar & Spice Butternut, Spiced Sweet Potatoes and Hot Honey Carrot Fries. All the ingredients are included in the kits, so there’s no need to browse through grocery aisle after grocery aisle – just make one quick stop to your produce section for a gourmet side dish for two.”
“We provide the freshest, seasonal produce every day and our kits will reflect this. And we will absolutely curate additional seasonal selections. Customers can keep up with all our new product offerings on www.eaturbanroots.com, or our Instagram @meeturbanroots”
“Our target market spans from quality seekers to minimalists and of course, busy families who still want to enjoy a delicious home-cooked meal. Our Urban Roots Veggie Side Kits come ready-to-use, so you can cook like a chef without the prep or mess.”
“Our Urban Roots Veggie Side Kits are available in select stores across the northeast. Consumers can find them in the produce aisle of grocery stores like ShopRite and DeCicco’s. Our kits are also available for delivery through e-commerce partners, Fresh Direct, FoodKick and Jet.com. Each kit can be enjoyed as sides for two.”
“At the New York Produce Show, attendees can swing by our booth (#401) and taste our cauliflower rice kits where we’ll have Baldor chefs on-site cooking and offering samples of Chili Cilantro Cauliflower Rice, Tabouli Style Cauliflower Rice, and Moroccan Spiced Cauliflower Rice.
We’ll also be displaying our soon to launch Roasting Kits which will debut in January. Spanish Style Potatoes, Caramelized Cauliflower, Broccoli Cheddar Bites, Sugar & Spice Butternut, Spiced Sweet Potatoes and Hot Honey Carrot Fries.”
“We’ve come up with a number of simple graphics on our packaging that let the consumer know that there’s little to no chopping necessary, how many pans are needed for prep (generally just one) and how long the prep and cooking times are. The goal is to take all of the heavy lifting out of dinner preparation and our packaging is successful in showing that.”
“Urban Roots Veggie Side Kits come ready-to-use, so you can cook like a chef without the prep time or mess. Our kits are plant based, highlighting peak season produce for simple, delicious home-cooking with no compromises. There’s no membership or subscription needed, they’re available right on the produce shelf! For new product updates, follow us on Instagram at @meeturbanroots.”
About Baldor Specialty Foods
Baldor Specialty Foods is one of the largest importers and distributors of fresh produce and specialty foods in Northeast and Mid-Atlantic regions. Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor maintains its original promise – curate and deliver the best and freshest foods in the world. Baldor seeks to provide great specialty foods and logistics that give their customers an edge. To learn more, go to www.baldorfood.com.
