AVOCADOS FROM MEXICO TO UNVEIL MULTI-TIERED 2016-17 TRADE PROGRAM AT UNITED FRESH
Special Focus on Fresh Consumer Approach and Merchandising Solutions
Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., will be unveiling an early preview of its 2016-17 trade program at the United Fresh show including new seasonal promotions, merchandising solutions and digital innovations to drive consumer demand and category growth. The multi-tiered program will be introduced in a new market-inspired booth that will showcase AFM’s comprehensive line-up of merchandising innovations and category building programs for the upcoming season.
In addition to the program preview, Avocados from Mexico will sponsor the Fresh Foods: Retail Revolution on Monday, June 20th from 1-5 p.m. The event will feature fresh food industry leaders sharing their insights and perspectives on how fresh is revolutionizing at retail. This sponsorship aligns with the brand’s fresh programming that inspires pre-store purchase as well as impulse purchase in-store.
“As category leader, our goal is to take the the fresh industry by storm and lead trade excellence by providing best-in-class tools for the shopper to help drive consideration throughout this entire path to purchase cycle,” said Alvaro Luque, President of Avocados From Mexico. “We are very excited to be sharing our total market shopper marketing programming with our partners at United Fresh earlier than ever.”
AFM’s new market-inspired booth will also feature key industry and consumer insights that have been utilized to develop the brand’s new programs and initiatives. From demand-driving promotions to first-class partnerships, robust advertising and innovative displays, AFM is arming its customers with everything they need to sustain avocado activity all year long.
“We are very fortunate that the United show coincides with our annual planning. We’ve raised the bar this year by having more program details to share than ever before. This gives our team a unique opportunity to discuss programming that will meet customer needs for increasing avocado sales and consumption throughout the year,” said Maggie Bezart Hall, VP of Retail and Promotion. “Avocados from Mexico is the only avocado brand to have a national marketing program 12- months of the year.”
Known as one of the more creative food sampling stops, AFM’s booth will once again be the place for culinary creativity. Along with innovative guacamole samples, culinary creations will include a menu that changes throughout the day to highlight various day parts including breakfast and avocado uses: guacamole, salads, handhelds and snacks.
Attendees can learn more about these new initiatives at Avocados from Mexico’s booth #1804 during United Fresh 2016.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
