ARMAND DE BRIGNAC CHAMPAGNE APPOINTS CHIEF MARKETING OFFICER
Bernadette Knight brings years of expertise from background in luxury champagne
New York, NY, September 8, 2015 – Armand de Brignac Champagne is pleased to announce that Bernadette Knight has joined the company as Chief Marketing Officer. In this capacity, she will oversee all marketing strategy and initiatives for the luxury champagne collection, including branding, public relations, events, and promotion. Her appointment, along with the recent build out of a full regional team across the United States, comes on the heels of double digit growth for the brand in 2015.
A native of Australia, Knight’s experience spans more than a decade in the luxury wine and spirits industry, working with champagne brands such as Veuve Clicquot, Krug, Ruinart and Taittinger. Most recently the U.S Director for Hennessy Cognac at LVMH, Knight’s appointment emphasizes Armand de Brignac’s deep commitment to strengthening its presence in the luxury champagne market.
“We are thrilled to have Bernadette join the team,” said Sebastien Besson, CEO of Armand de Brignac Champagne. “Bernadette’s extensive knowledge and background in the champagne industry will ensure the brand’s luxury heritage, craftsmanship and exceptional quality is effectively communicated, as she begins to lead our marketing efforts across the world.”
Similar to Knight, the entirety of the new sales team brings years of experience in the high end champagne and wine industry, along with the passion and ambition to bring the brand to a new level. The multiple appointments and renewed vision for Armand de Brignac are a result of the brand’s new ownership. Shawn ‘Jay Z’ Carter acquired the brand in November 2014.
To learn more about Armand de Brignac Champagne, please visit www.armanddebrignac.com.
ABOUT ARMAND DE BRIGNAC
Armand de Brignac Champagne is a range of Prestige Cuveés exemplifying a true passion for the art of Champagne. Armand de Brignac was established by the Cattier family, whose elite Champagne house has a rich and storied history of over 250 years in Chigny-les-Roses, France. A select group of eight people is exclusively dedicated to crafting every bottle produced in the collection with the utmost care, resulting in the ultimate luxury Champagne. The Armand de Brignac brand was acquired by Shawn ‘Jay Z’ Carter in November of 2014.
The Armand de Brignac Champagne collection is available in limited quantities around the world and is comprised of Brut Gold, Rosé, Blanc de Blancs, Demi Sec, and the newest addition, Blanc de Noirs. www.armanddebrignac.com
