Alfalfa®, the fast-casual balanced food joint known for its unique pairing of locally-sourced salads and gluten-free doughnuts, announced today the closing of a $2 million seed funding round. This financing will support Alfalfa’s mission to expand its brick-mortar footprint across both the Southern California and the NY Tri-State area, with new locations set to break ground in Jersey City and Los Angeles’ iconic Larchmont area come 2023. It will also aid in enhancing Alfalfa’s in-house, AI-enabled food preparation tools to improve kitchen efficiency, allowing team members to prioritize delighting customers at scale.
Alfalfa Secures $2 Million in Seed Funding for Fast-Casual Health Market Expansion
Alfalfa raised its $2M seed round from 37 investors, led by Blue Falcon Capital with additional participation from Jake Kassan (Founder of MVMT Watches), Sean Johnson (USMNT Goalkeeper), and executives from Bain & Co., Algorand Crypto, Jefferies, Hightower, and Piper Sandler. Other participants included successful executives and entrepreneurs who are loyal customers that support the company and its vision.
“Alfalfa was created to inspire a healthier way of life through real food and joyful experiences,” said Andrew Arrospide, Chief Brand Officer of Alfalfa. “With a passion for encouraging a balanced lifestyle, this new round of funding has further strengthened our ability to make high quality, balanced food options both accessible and approachable for those we serve in our bi-coastal communities.”
Fresh on the heels of a recently secured trademark, this investment further positions the company as a force to be reckoned with in the healthy fast-casual dining space. Alfalfa plans to rapidly expand its retail footprint while continuing to disrupt the nature of the restaurant industry with forward-thinking kitchen technology, jobs designed to reduce turnover, and thoughtfully curated food pairings that compliment the brand’s holistic approach to prioritizing physical and mental health.
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“The salad category has tremendous growth ahead. As founders, we want to elevate the salad conversation beyond physical health to include mental health,” said Dan Londono, Co-CEO of Alfalfa. “We believe in the health benefits that come from high-quality and nourishing ingredients, but also appreciate the spark of joy that the occasional indulgence brings.”
To learn more about Alfalfa, visit www.eatalfalfa.com. Follow Alfalfa on Instagram, Facebook, and Twitter @eatalfalfa.
