Fresh from its successful 2013 supermarket launch of Rosati’s Party Pails, exclusively in Acme Markets, Rosati Ice announced the introduction of a new 2 quart size Rosati Ice Party Pail for the 2014 summer season, together with a renewal of its exclusive supermarket marketing agreement with Acme Markets. The new Rosati Party Pails are available in Mango, Classic Rainbow (cherry, lemon & blue raspberry), Classic Cherry, and Root Beer flavors.
Said Rich Trotter, President of the innovative 102 year old Italian ice manufacturer that actually invented putting Italian Ice in Dixie cups decades ago, “We are thrilled to continue our relationship with Acme Markets as our exclusive supermarket partner in 2014. Acme truly got behind our Party Pail introduction last year and helped make it the success it is. Customers have learned that it’s time to evolve from Dixie cups and enjoy the convenience and savings from Rosati Ice Party Pails. Studies have shown that people prefer the fresh taste of fresh-scooped Italian Ice. Unlike all other Italian Ices, that get as hard as, well, ice, when they’re frozen in a standard freezer, the unique Rosati Ice recipe keeps our ices “scoopable” for quite some time,” he said.
The company reports that people enjoy the convenience of taking Rosati Ice Party Pails on picnics, to the beach, to family gatherings . . . or just to enjoy over a longer period of time. Compared to other ices, Rosati Ice Party Pails can be put back in the freezer and stay fresh for quite some time.
Rosati’s unique scoopability feature is thanks to Al Everetts, who observed that ice cream and Italian ices are often stored together in the same ice cream freezers at retail. Even though Italian ices need a slightly warmer freezer temperature (18 degrees vs. 2 degrees) to maintain their scoopable consistency, business practicality usually put the two types of products in the same freezer. Therefore, Rosati created a new formulation that would make his product’s texture manageable and enjoyable, even when stored at colder temperatures.
Rosati Ice was founded in 1912 by Sam Rosati, an Italian immigrant who made his first Italian ices cranked by hand in the basement of his West Philadelphia home. The company grew and Sam soon became known as “The King of Water Ice,” having his popular ices sold from horse drawn wagons throughout the city and at the New Jersey shore. In the mid 50’s, the company moved to its current headquarters in Clifton Heights, PA and management was taken over by Sam’s daughter Rosemary and her husband Jim Salomone. In 1997, the company was sold to their son-in-law, Dave Schumacher and Rich Trotter, its current owner. The company is arguably the oldest operating company in the United States marketing Italian Ices and it is the Philadelphia metropolitan region’s largest Italian Ice manufacturer. For more information please visit www.rosatiice.com and find them on Facebook.
