Inspired by the rediscovery of Warhol’s Absolut Blue painting, Absolut is launching a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts. This new bottle builds upon Absolut’s tribute to the rediscovered Warhol painting and revitalizes the 40 year-old partnership, emphasizing the transformative power of creativity through art.
For decades, a second Absolut Warhol painting had been rumored to exist until Absolut ‘blue’ was rediscovered at auction in 2020. In proving its source, the original contract was unearthed, confirming two paintings had indeed been commissioned. Now part of the Absolut Art Collection, the painting will be unveiled at Stockholm’s Spritmuseum in October as the centerpiece of a new exhibition called “Andy Warhol, Money On The Wall.”
“As a brand with a longstanding commitment to the arts, dating back to 1985 when we first worked with Andy Warhol on the iconic ‘Absolut Warhol,’ Absolut is thrilled to debut the limited-edition Absolut Warhol Blue bottle,” said Matt Foley, VP of Marketing, Absolut. “Warhol was a big supporter of Absolut’s mission, and now that the ‘blue’ painting has finally been rediscovered, we’re excited to honor his legacy with this new bottle as a way for consumers to have a piece of his art in their homes.”
This limited-edition bottle has a visually artistic and layered aesthetic due to the multi-layered screen-printed design. The bottle combines both internal and external design components, bringing Warhol’s rediscovered Absolut ‘blue’ painting from 1985 to life by the magnification of Absolut outlined within. Each shade of blue has been carefully extracted from the painting, delivering a striking likeness to the original and a stunning finish through the lens of Absolut. The final details include an image of Warhol himself alongside his original signature.
The specially curated cocktail that marks the collaboration is inspired by Warhol’s infamous sweet tooth and his passion for cornflakes. Absolut Warhol’s Milk Punch – a blend of Absolut Vodka and cocoa butter, smooth banana liqueur, zesty lemon juice and cornflake-infused milk – goes beyond the classics to create a deliciously unique taste experience. Consumers can access an immersive behind-the-scenes experience that includes, among other things, a masterclass on how to make the new signature cocktail via an easily scannable QR code on the side of the bottle.
The Absolut Warhol limited-edition bottle will be available in US markets this September 2024. To learn more, follow @AbsolutUS and visit the campaign page live 7/1. Additionally, watch a short film depicting how the rediscovered painting transcends the cultural legacy of Absolut and Warhol.
Absolut Warhol’s Milk Punch
2 parts Absolut Vodka infused with cocoa butter
1 part Banana Liqueur
1 part Simple Syrup
1 part Lemon Juice
1.5 parts Milk infused with cornflakes
Garnish: Banana chip with grated dark chocolate over drink
ENJOY RESPONSIBLY. ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2024 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.
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