ABSOLUT® INTRODUCES ABSOLUT ELECTRIK BOTTLE IN STRIKING SILVER AND ELECTRIC BLUE
ABSOLUT® INTRODUCES ABSOLUT ELECTRIK BOTTLE IN STRIKING SILVER AND ELECTRIC BLUENew Limited Edition Metallic Range Inspires Consumers to Turn Their Nights “Electrik”
NEW YORK, Sept 21, 2015 – Absolut® announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.”
The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to re-imagining the future of nightlife. In simple, sleek metallic, the bottles serve as a muse for raising the energy of nights out and in – starting with next month’s Absolut Electrik House. The Electrik House will transform the typical house party into a once-in-a-lifetime experience by pushing the boundaries of traditional “house rules.” Building on Absolut’s commitment to transforming the ordinary into the extraordinary, the Absolut Electrik House and Electrik bottle will reinvigorate nightlife conventions.
“At Absolut, nightlife is in our DNA,” said Joao Rozario, VP, Absolut Vodka, Pernod Ricard USA. “For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energize what a typical night out, or in, can be. Our Electrik Bottle is the latest expression of our ‘Nights’ campaign and we hope it inspires unexpected, transformative nights for our consumers.”
Absolut Electrik made its preview debut last night on E!’s Countdown to the Red Carpet® and Live from the Red Carpet®, when the show hosts celebrated the night’s nominees with an “Electrik-fied” toast using the Absolut Signature E! Cocktail – Absolut Best Dressed. The bottles will officially be available nationwide starting October 1, 2015 through the holiday season for an MSRP of $19.99 (750ml) and $24.99 (1L).
For more information on Absolut Electrik, along with cocktail recipes and bottle availability, please visit www.absolut.com.
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ABSOLUT® VODKA. Product of Sweden. 40% Alc./Vol. Distilled From Grain. © 2015 Imported by Absolut Spirits Co., New York, NY.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila; such superior wines as Jacob’s Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:www.acceptresponsibility.org.
