With a vision for creating the highest quality hard sweet tea, Jason Aldean and Brandon Cason, TEABIRD Founder and CEO, joined forces to deliver a product that invites consumers to experience the heart of America in every sip.
The TEABIRD origin story began long before the iconic leafy bird logo found its home on the cans consumers happily hold in their hands today. Cason’s first taste of alcohol involved Deep Eddy Sweet Tea Vodka — and it proved to make a lasting impact on his taste buds. It wasn’t long before Cason realized his love for sweet tea wasn’t the exception; it was the rule. However, there didn’t seem to be an ideal product within this category that delivered a clean ingredient panel. So that’s what he set out to do.
There are many components that work together to allow TEABIRD to soar above the rest. Using pure American spring water and real brewed tea, this crisp and clean beverage uses all natural ingredients, is only 110 calories and contains just 5g of sugar. It doesn’t get much sweeter than that. As one can imagine, refining a recipe to get it just right takes time and passion. Thankfully, Cason and his team possessed both of these qualities.
Around the same time this original hard sweet tea was being crafted, the idea for the right name took flight. TEABIRD seemed like the obvious choice to both Cason and Aldean. They loved how it was a defined brand that people could engage with in the beverage space as well as with merchandise.
“Developing TEABIRD wasn’t an overnight process by any means. We felt strongly about getting it right, which meant we were developing the product up until the last minute,” said Cason. “But we finally got to a place that we were really proud of and were officially ready to share it.”
Having the right people and process in place makes all the difference. Especially during the early stages of any business or brand. Seeing as TEABIRD was born in Austin and built upon the dream of crafting an all-American hard sweet tea that was as bold and soulful as a country ballad, finding the right partner was pivotal. Naturally, a collaboration with country superstar Jason Aldean turned out to be a recipe for success. His tunes steeped in American pride were an authentic musical representation of the TEABIRD brand, flavor, and experience.
When Aldean heard about what Cason and his team were working to develop, he was genuinely passionate about the product and the overall brand. As a Georgia native, he understands the popularity and cultural significance of sweet tea. Aldean also recognized how the appeal for this particular beverage spanned across state lines and demographics. As someone who truly appreciates and gets his fans, Aldean chose to work with TEABIRD knowing they would love it, too.
“When the opportunity presented itself, I was excited to be involved with such a great product and brand that allowed me to get involved on a ground floor level, helping to build and shape TEABIRD along the way,” said Aldean. “It was important to me that I truly enjoyed the taste, believed in the product, and felt it aligned with who I am.”
It isn’t a secret that the beverage market overall can be saturated, which is why being sure to focus on having a truly great product and effectively connecting with consumers. The fact that TEABIRD speaks for itself among a sea of alternatives is an accomplishment worthy of raising a glass. There are a number of tea brands that use artificial sweeteners, claiming to be a healthier alternative. While they may present an attractive lower sugar and calorie count, they are filled with ingredients that are not necessarily good for you. TEABIRD, on the other hand, is a truly clean product that uses nothing but high-quality black tea and cane sugar (with a dash of lemon in the half & half flavor). Nothing more, which means you can expect nothing less than the best. Very conscious of the flavor profile and making sure to get it right resulted in two praiseworthy products: TEABIRD Hard Sweet Tea Original and TEABIRD Hard Sweet Tea Half & Half.
TEABIRD ORIGINAL is the quintessential hard tea said to be as bold and adventurous as the American landscape itself. Crafted from the finest ingredients, TEABIRD offers a harmonious blend of real brewed tea, pure American spring water, and the perfect touch of pure cane sugar, promising an unparalleled taste experience.
TEABIRD HALF & HALF is a hard tea that captures the essence of summer in every can. It’s a jubilant fusion of real brewed tea, zesty lemonade, and the crystal-clear purity of American spring water. Designed to bring the party to your taste buds, this vibrant and sun-kissed beverage will not disappoint.
The brand has already begun tackling bigger markets and retail stores including Walmart and Kroeger. Available in Tennessee, Florida, Georgia and many other states across America, TEABIRD is showing no signs of slowing down. For consumers who can’t find their favorite hard sweet tea locally, don’t worry! Cason, Aldean, and the rest of the TEABIRD team are working on getting more inventory onsite for shipping.
Cason’s knowledge in the beverage industry has allowed TEABIRD’s journey to be a smooth and satisfying one. His knack for crafting authentically enjoyable beverages paired perfectly with Aldean’s deep-rooted patriotism. Together, they’ve created more than just a drink. TEABIRD is a toast to freedom, fun, and the undeniably unifying power of classic American tea with a seamlessly integrated delicious twist.
“One of the many reasons TEABIRD resonates with me is that it reminds me of my hometown, chilling on the lake, and living in the moment,” said Aldean. “In the South, tea is a part of our daily lives — we drink more of it than we do water. So offering a hard sweet tea that’s refreshing, delicious, and easy to drink is something I’m extremely proud of.”
From the very beginning, TEABIRD’s mission has been to make the highest quality and best tasting hard sweet tea on the market. They’ve already come a long way in a short amount of time. And with countless more ideas brewing, the possibilities for growth — and more good times shared — are endless.
Please visit https://www.drinkteabird.com/ to learn more about TEABIRD, its origin story, and where to buy it.
