A Few Highlights To Look Out For At Expo West 2025

Be Happy Snacks D’Amelio

Born out of the D’Amelio family’s love for creativity and passion for bringing people together, their brand is about sparking joy and satisfying cravings with fun, flavor blasted snacks that make the taste buds dance.

The brand mission is “…to turn everyday snacking into an experience full of flavor and delight. Snacking should be more than just a quick bite! We aim to spark joy and satisfy cravings! We aim to create a community of food lovers, those who appreciate culinary creativity, those who enjoy good times, being authentic, and share our passion for snackin’.” – The D’Amelio Family

A healthier, flavor-packed snack alternative offering an authentic experience with every bag creating a lively community experience. Popcorn flavors include Cotton Candy, White Cheddar, and Himalayan Pink Salt. The brand is Gluten Free, Non GMO, 47 calories per cup with non-dairy brand offerings in the mix..

Himalayan Pink Salt Popcorn 5oz bag is made with Himalayan Pink Salt (Sea Salt), Sunflower Oil, Soybean Oil, Non GMO Corn, shelf stable. The lightly seasoned corn with sea salt provides a crisp, clean taste. 100% whole grain popcorn, no artificial flavors. 

White Cheddar is a “Cheesy snack lover’s dream.” Infused with creamy white cheddar for a smooth, tangy taste, 100% whole grain popcorn, no artificial flavors, Non GMO Corn, Shelf-Stable, Gluten Free.

Cotton Candy brings the carnival to the consumer with its sweetened by natural flavors nostalgic treat, capturing the essence of cotton candy with every kernel. Also Gluten Free. 

Key Ingredients include Non GMO Corn, Sunflower Oil, Sugar, Nonfat Milk, Buttermilk, Coconut Oil, Natural Flavors, Salt.

Two other flavors released special for Walmart included Nice Spice and Maple Bacon. We are excited to see what will be showcased at Expo West Natural Products Showcase this year. www.behappysnacks.com

SAUCY LIPS Handcrafted

Authentic Mexican Cooking Sauces: Bold and Beautiful 

Their Simmering Sauces include Authentic Mexican Sauces crafted with real ingredients, in 5 bold flavors – Street-Style Al Pastor, Fresh Green Enchilada, Classic Fajia Marinade, Authentic Mole Sauce, Traditional Red Enchilada. Their sauces can be found in pouches and bottles, depending on retailer and source, with the newly redesigned pouches as their main showcase for Expo West. The brand is Keto Certified, Vegan, Gluten Free, Non GMO Verified, Whole 30 Approved, and 10 Calories per serving. Each pouch features an original recipe as well.

Saucy Lips began in a family kitchen,—hand-bottling sauces for friends and family—then eventually local Miami Farmer’s Markets, and has grown into a business supplying kitchens worldwide. Inspired by the bold flavors of Mexico and crafted with real ingredients, each product brings a taste of home to every meal. At Saucy Lips, every sauce is a story, a tradition, and a taste of Mexico. Our journey began in the aromatic kitchens of Mérida, Yucatán, Mexico, where our mother, a true culinary innovator, crafted sauces that were more than just ingredients mixed together. They were a blend of love, tradition, and a piece of our family history, always made with a focus on clean, better-for-you ingredients. A decade after moving from Mexico to the United States, we, the Salazares family, continue to uphold and share this legacy. Saucy Lips is not just a brand; it’s a celebration of our heritage, inviting you to join our flavorful journey.

 “At Saucy Lips, authenticity is our cornerstone. We create our sauces using traditional Mexican recipes, blending them with the freshest ingredients sourced directly from the rich soils of Mexico. Crafted in modern, SQF-certified facilities, each pouch of our sauce is a testament to our commitment to quality and genuineness.

Saucy Lips is a Whole 30 Brand, found at Whole Foods Nationwide, Sprouts, ShopRite, Fresh Thyme, Central Market, Natural Grocers, HungryRoot, and now available on Thrive Market, as well as Amazon.

www.saucylipsfoods.com

“I created Saucy Lips to share the flavors my family grew up with—bold, real, and rooted in tradition. Starting with sauces, the heart of any dish, my goal was simple: bring truly authentic Mexican taste to every kitchen, crafted with the same care and real ingredients I’d trust for my own family.”

– Gabriela, Our Mom & Saucy Lips Founder

CALIWATER Cactus Water

A returning favorite to the hot products floor is the fast growing, functional beverage innovator, Caliwater, set to debut an updated can design for their popular cactus water at this year’s Natural Products Expo West trade show. Their newest flavor addition to the super hydrating Cactus Water collection, Peach Mango, which initially launched at GNC stores nationwide in 2024, is also sure to be on display for sampling, joining previous launches such as Pineapple and Watermelon, and signature original flavors Wild Prickly Pear, and Ginger + Lime.

The brand’s popular Kids Pouches are also sure to be an attraction, offered in three of their key flavors, with Pineapple just recently hitting the shelves at Sprouts nationwide. Founded by Vanessa Hudgens and Oliver Trevena, this brand has no shortage of celebrity fans and celebrity investors, from Brooke Burke to Gerard Butler to Nikki Reed to Glen Powell to Aaron Rodgers. 

Each can is only 25-35 calories, is filled with hydration, rare antioxidants, 5 naturally occurring electrolytes and packed with natural health benefits such as skin and digestion benefits, derived from its Prickly Pear cacti core. 200mg of Prickly Pear can be found in each can, and only 5g of sugar, super low calorie and non GMO. The brand can be found at Wegmans, Albertsons, HEB, Gelsons, Market Basket, Ralphs, GNC, Bevmo, SunLife Organics, and many more.  www.drinkcaliwater.com

With a commitment to wellness and sustainability, Caliwater promotes a healthy lifestyle that is good for you– and the planet. Follow @caliwater on social media for trade show updates.

CLOUD 23 

Hot Sauce Line By Brooklyn Peltz Beckham

“This is hot sauce reimagined beyond the plate. In every bottle, we’ve created a fresh take on traditional flavors, crafted with the finest organic ingredients and a new level of innovation. Our journey is powered by passion, blending artistic exploration with finding pure joy in creating something delicious in the kitchen. It’s more than a condiment, it’s an invitation to make every meal worth celebrating.” – Cloud 23

The hot sauces’ two key launch flavors which debuted in Fall 2024 are Hot Habanero and Sweet Jalapeno. Both flavors are organic and Non GMO. Hot Habanero is a bold blend of habanero and red jalapeno peppers, a citrusy tang, and smokey finish that brings a fiery flair to any dish. Sweet Jalapeno flavor infuses sweet with spicy, blending red jalapenos, brown sugar, lime and garlic for a subtle spice perfect for any plate. www.c23.com

“Elevating your culinary experience starts with our passion for purity and excellence. Cloud23 is committed to organic condiments crafted from real food to transform your cooking into an art form. Discover the heart behind our brand and why each bottle is a step towards a more refined plate.” – Brooklyn Peltz Beckham 

A full range of recipes can be found on the website, inspired by Brooklyn’s keen cooking skills and passion.