WWW.FOODBEVMAG.COM1FOOD & BEVERAGE | JULY 20182WWW.FOODBEVMAG.COM3—STAFF COLLIN MILLINGTON KENNY SHOEMAKER SALES DIRECTOR NATIONAL SALES DIRECTOR CELESTE CHING MARSHA FISCHER VP DIGITAL INVESTMENT WEST COAST SALES BARB ROGERS PROGRAMMATICCONTRIBUTORS CRISTINA CARPIO INTERNATIONAL COLUMNIST Food and Beverage expertSUBSCRIPTIONSSUBSCRIBE ONLINEwww.fb101.com/digitaledition/CONTACT US1-888-959-7260 ext 101Publisher - Micheal Politz • Food & Beverage Magazine® is owned and published electronically by Beautiful People LLC. Copyright 1995-2016 Beautiful People LLC. All rights reserved. Food & Beverage Magazine® and distinctive logo are trademarks owned by Beautiful People LLC.“fb101.com” is a trademark of Beautiful People LLC. No part of this electronic magazine may be reproduced without the written consent of Food & Beverage Mag-azine. Requests for permission should be directed to: editor@fb101.com. The information contained has been provided by such individual, event organizers or or-ganizations. The opinion expressed in each article is the opinion of its author, organization or public relation firm. Nor are we afflicated with any other Food&Beverage or Hospitality publication. Articles and Comments are welcome, but they should be on-topic and well-expressed.Back of the HouseMichael Politz PublisherGary Coles Creative DirectorCristina Carpio International ColumnistDonsh’e Usher EditorDavid Burke Kerry SimonBobby Flay Wolfgang Puck Emeril LagasseOriginal Advisory BoardFOOD & BEVERAGE | JULY 20184Contents JULY 2018INSIDE THE KITCHEN08TRENDS COVER FEATURE ARTICLE This Summer, The Envoy Hotel in Boston’s Seaport District, announces the completion of a $4 million expansion and renovation of Lookout Rooftop.PURELL: KEEPING OUTDOOR SEATING CLEAN THROUGHOUT THE SUMMERCHEF tye adkins10BREWFIRST The growth of craft beer has broadened the taste and appreciation for beer across all demographics. In fact, craft beer now accounts for 25% of the market, and continues to grow.11GETTYSBURG.COM your morning with a splash of style, history, and great taste. The new oversized coffee mug from GettysGear.com is ideal for enjoying not only your favorite beverage.26FOOD SAFTEY PROBLEM More than 100 people across 25 states were sickened this spring after eating romaine lettuce tainted with E.coli. Approximately half of those infected were hospitalized, indicating that this outbreak was caused by a particularly dangerous strain of E.coli bacteria.31SYNTHETIC FOOD MARKET Asia Pacific synthetic food market is projected to account over 30% of the share by 2024. Increasing the application of artificial additives among key manufacturers to enhance shelf-life, texture and appearance of consumable products.40M.S WALKER WINES & SPIRITS M.S. Walker has today announced its appointment as the U.S. importer for Italian wine producer Il Palazzo-ne. Il Palazzone is a unique, environmentally engaged producer of Brunello located in Montalcino, Italy. Pg.12Pg.22Perhaps the cornerstone of any good restaurant is the proper hygiene and food safety practice maintained by the establishment.BEYOND THE LOBBYWWW.FOODBEVMAG.COM5Pg.12Whenever songwriters play gigs, they invariably interact with the audience. That’s because live music encourages the whole crowd to participate.Live MusicPg.20Pg.21Leaves Lasting MemoriesFOOD & BEVERAGE | JULY 20186COOKING OUTSIDE. WWW.FOODBEVMAG.COM7About Paytronix Systems, Inc. Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with widely used point of sale systems, Paytronix empowers more than 330 customers with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 165 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. For more information, visit www.paytronix.com.About Peet’s Coffee:Peet’s Coffee® is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before—small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet’s influence on the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. For more information, visit www.peets.com. Stay connected to Peet’s: @peetscoffee on Twitter and Instagram and facebook.com/peets.SUMMER IS FOR ENJOYING NG OUTSIDE.FOOD & BEVERAGE | JULY 20188BEYONDTHE LOBBYF&B MAGAZINE COLUMN SPOTLIGHTING WHAT GOES ON BEYOND THE LOBBY OF MAJOR HOTELS ACROSS THE COUNTRY AND ABROAD. RESTAURANTS, BARS, LOUNGES, SHOWS AND STAFF PROMOTIONSDonshe UsherEditorial DirectorThis Summer, The Envoy Hotel in Boston’s Seaport District, announces the completion of a $4 million expansion and renovation of Lookout Rooftop. A favorite for locals and visitors alike, Lookout is a premier outdoor destination situated in the up-and-coming Seaport District and offers expansive views of the Boston skyline and waterfront. The space will expand nearly 2,500 sq. ft. and will increase capacity to 390, creating a vibrant outdoor environment that embraces the contemporary urban spirit of Boston. In July, the expanded venue will boast a brand new Harbor Lounge, an intimate seated section with plush lounge seating and breathtaking harbor views. The space will be reserved for VIPs and private events. This seasonal relaunch will reveal a space that is both sophisticated yet relaxed. Thoughtfully placed greenery punctuates the venue’s design and softens the roof’s hard surfaces. The space will feature flexible, shared seating near the main bar, as well as the more private and secluded Harbor Lounge, which requires reservations. Guests can expect rich, refined materials in muted and natural tones that call on the hotel’s nautical-themed interiors.Enhancing the hotel’s existing commitment to wellness and local culture, Lookout Rooftop will roll out local partnerships and interactive programs such as rooftop yoga for guests to enjoy. “We pushed the boundaries at Lookout Rooftop and the result is just how we envisioned it – unrivaled,” says Joe Mellia, General Manager of The Envoy Hotel. “Our goal was to create a space that is reflective of the transforming Seaport neighborhood around us, while also offering a year-round destination that guests can socialize while sipping delicious cocktails and taking in the unbeatable views of Boston.”BEYONDTHE LOBBYIn addition to the new décor and experience, the venue will unveil a rejuvenated elevated beverage program with handcrafted cocktails from mixologist Brian McDougal. Highlights will include the Seaport Sangria (Blush Wine, Peach Schnapps, Bols Elder Flower, Pineapple Juice), Old Cuban (Stolen Smoked Rum, Lime Juice, Bitters, Mint, Prosecco) and Bees Knees (Glendalough Wild Gin, Honey Hibiscus, Lemon Juice, Tangerine Fruitation). The space will also pivot seasonally, serving fresh-ingredient-driven cocktails, frosè and local beers in the summer. During winter months, the rooftop transforms into a winter wonderland equipped with heated Igloos that can accommodate up to 10 guests and a unique menu boasting specialty coffee drinks and handcrafted spirits. Lookout Rooftop at The Envoy Hotel is located at 70 Sleeper St., Boston, MA 02210. Hours of operation are Mon. – Wed., 4PM-11PM; Thurs.–Sat., 4PM-12AM; and Sunday 12PM-11PM. For more information, reservations or private events, please visit outlookkitchenandbar.com/#lookout or call (617) 530-1559.About Hersha Hospitality Trust (HT)HT is a self-advised real estate investment trust in the hospitality sector, which owns and operates high-quality upscale hotels in urban gateway markets and coastal destinations. The Company’s 49 hotels totaling 7,653 rooms are located in New York, Washington, DC, Boston, Philadelphia, South Florida and select markets on the West Coast. The Company’s common shares are traded on The New York Stock Exchange under the ticker “HT.” About Autograph Collection HotelsAutograph Collection Hotels celebrates a collection of independent leaders in film, art, design and literature by curating one-of-a-kind travel experiences at more than 90 luxury lifestyle hotels found in the world’s most desirable destinations. Exactly like nothing else, each hotel has been hand selected for its distinction as an iconic landmark, for its remarkable design or for its best-in-class resort amenities. For more information please visit www.autographhotels.com, or explore social-media channels to learn more about championing the independent spirit.WWW.FOODBEVMAG.COM9Next >