RAISE A TOAST TO YOUR BARS : CAMPARI AND IMBIBE PLEDGE TO SUPPORT BARTENDERS & THE HOSPITALITY INDUSTRY FOR #NEGRONIWEEK2020

Campari, Italy’s iconic red apéritif, and Imbibe Magazine continue to partner together for the 8th year running to lead the charge on Negroni Week, an international charity initiative which celebrates the over 100 year old Negroni Cocktail.

Each year, bartenders join forces to raise money for charity during Negroni Week, but this year we’re giving back to them. With the pandemic’s global spread resulting in bar and restaurant closures, hospitality worker layoffs and countries implementing different guidelines for reopening, Negroni Week has shifted focus, supporting the industry that has made such a difference through this initiative over the years and that so far has raised almost $3 million dollars in charitable donations in over 70 countries.

Charitable efforts for Negroni Week 2020 will be concentrated on raising funds to support the industry directly, with donations going to hospitality charities via the Negroni Week Website. Donors can choose to support international charities, or give back closer to home with the Canadian Bartenders Benevolent Fund, a national charity born in response to the pandemic that provides funding to bartenders who have fallen under serious financial hardship. Donations kicked off September 1st and are encouraged throughout the whole month.

Canadians will also be supporting the industry when purchasing a bottle of Campari or sharing their Negroni experience on social media. Campari Group will be donating $1 to the Bartender Benevolent Fund for every bottle purchased in British Columbia, Alberta, Saskatchewan (Sobey’s and Willow Park), Manitoba, Ontario, Quebec and Nova Scotia. As well, they will be donating $1 for every original Negroni photo posted on Instagram withthe hashtag #NegroniWeekCA2020.

Marco Cavagnera, Global Channel and Customer Marketing Senior Director, commented, “this year took an unexpected turn for us all. One industry close to our hearts that has been significantly affected is hospitality, so it felt fitting that we use the ever-growing reputation and influence that Negroni Week has gathered over the years to help support those that have given so much in the past. Our partnership with Imbibe is as strong as ever and we want to continue to support those in need where we can – We hope that many will join us in celebrating this year, as safely as possible.”