The Melting Pot gift cards now sold in select retail stores, further promoting the restaurant as an ideal choice for special occasions
A popular restaurant choice for celebrations, The Melting Pot fondue restaurant franchise is making it more convenient for people to give the gift of fondue to celebrate special occasions.
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Just in time for the holiday shopping season, The Melting Pot gift cards are now being sold in select retail stores including Walmart and BJ’s Wholesale Club stores in select markets where The Melting Pot has locations across the U.S.
Offering gift cards in retail stores gives The Melting Pot brand increased visibility among consumers and further promotes the restaurant as an ideal choice for special occasions.
In addition to making it more convenient for current Melting Pot fans to purchase The Melting Pot gift cards while shopping at a local retailer, The Melting Pot’s new retail presence will help to introduce the brand to potential new guests.
The Melting Pot’s retail gift card program reflects the company’s focus on providing more flexibility for its guests while attracting people who have never tried fondue and those who haven’t visited the restaurant in a while.
The Melting Pot implemented a strategy in 2013 to communicate its dining experience in a new way to address perceived limitations that prevent guests from visiting its restaurants more often. The strategy culminated with the launch of a revamped menu that encourages guests to control and customize their fondue dining experiences.
The Melting Pot’s guests typically viewed the fondue dining experience as a four-course meal that lasts about two hours. With consumers cutting back on spending and dining out less, the company recognized a need to change the way it presented its dining experience to encourage guests to visit more often and dine in different ways.
Grounding the new menu in research, The Melting Pot set out to better communicate the value offered by its dining experience through a menu re-engineering project that led the company to update the menu’s look and flow. The easier-to-navigate menu emphasizes the wide variety of ways to enjoy The Melting Pot’s offerings and allows the restaurant to communicate lower starting price points by shifting the menu’s focus away from bundled, multi-course meals priced per couple.
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The revamped menu features per person pricing and more unbundled and à la carte selections, highlighting customizable options that allow guests to enjoy one, two or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
This doesn’t mean that The Melting Pot has done away with its traditional four-course fondue experience. For The Melting Pot loyalists who love the four-course experience, the restaurant has increased the number of ways to enjoy four courses from three options to 10 and added more customizable options to encourage additional visits throughout the year.
For more information about the updated menu, visit The Melting Pot website .
About The Melting Pot Restaurants, Inc.
With 138 restaurants in North America, existing locations in 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit MeltingPot.com.
