Junipr Public Relations, the award-winning, PR-led strategic communications firm with locations in Chicago and Philadelphia, is proud to enter its sixth year of Doing Smart Work for Nice People™. Working in both B2B and B2C alike, with clients ranging from global biotechnology leaders to Chicago-area restaurants, household name CPG brands to regional medical practices, the company’s comprehensive suite of strategic, transparent and accountable communications initiatives continue to deliver powerful results that drive brand growth.
“From Day 1, my vision for Junipr has been to lessen the pain points of communication and empower brands and agencies alike to create spaces to have meaningful conversations with their audiences,” said Samantha Flynn, founder and chief strategy officer, Junipr Public Relations. “We remain committed to elevating public relations to the strategic function that it is, making sure that our clients recognize its value enterprise-wide—and how to effectively measure that value.”
Established in February 2019, Junipr has maintained a bespoke approach to PR and strategic communications, rooted in a deep commitment to developing effective, innovative campaigns that consistently result in measurable outcomes. From its bootstrapped beginnings in Chicago, this women-owned agency has grown to a team of 10 strategic communications experts across three countries and has been honored for its work, including awards from PRSA Chicago and the Publicity Club of Chicago.
The Junipr team’s deep-rooted knowledge of public relations strategy and combined 60 years of experience developing high-profile campaigns allows Junipr to confidently develop programs that meet the traditional awareness KPIs associated with public relations efforts while also educating clients on the value and role of PR to maximize the power of the discipline. In 2024, Junipr released a free resource — How to Alleviate Common PR Pain Points — for marketers to better understand how to set up PR campaigns for success.
“Public relations is often misunderstood, undervalued, and siloed within the marketing function. We work hard to make sure our clients understand what public relations can—and sometimes can’t—do, how to truly set expectations, and how to use PR strategically and not just as a one-off, occasional tactic,” said Flynn. “Our passion is to develop and execute ‘smart’ work. Smart work is hard work, and it is good work—and the team is energized when we can rise to the occasion to deliver meaningful results while also challenging the traditional ways that public relations is measured and subsequently valued.”
Looking ahead, Junipr will continue to scale by aligning with clients that are eager to unleash the full potential of strategic public relations efforts through developing cohesive campaigns to establish deeper connections to deliver impactful results . For more information, please visit www.JuniprPublicRelations.com or connect with the company on LinkedIn. Download the free
‘How to Alleviate Common PR Pain Points’ guide here.
ABOUT JUNIPR PUBLIC RELATIONS
Junipr Public Relations is an award-winning, PR-led strategic communications firm with locations in Chicago and Philadelphia. Since being founded in 2019, the company has grown to service B2C and B2B clients across a variety of sectors including the biotechnology, CPG, food safety, nonprofit, hospitality, automotive and cannabis industries. With a passion to do Smart Work for Nice People™, Junipr’s skilled team of strategic practitioners spans three countries and represents more than 60 years of high-profile public relations industry experience. In 2024, Junipr’s work was recognized for category excellence by both PRSA Chicago and the Publicity Club of Chicago. Additionally, Junipr made the 2024 ‘CUSE50 list honoring the top 50 fastest growing Syracuse University alumni-owned businesses. In 2023, Junipr earned its Women Business Enterprise (WBE) certification, as well as received distinction as a PRNet Next Gen Agency. For more information on Junipr, please visit www.JuniprPublicRelations.com.
