Deep Indian Kitchen, the #1 fastest-selling brand in natural frozen entrees[1], now sold in over 21,000 stores nationwide[2], is excited to announce the appointment of Brian Sorenson as its Chief Sales Officer. This newly created role comes as the brand’s more than 8x sales growth over the past 5 years[3] continues into 2025, and it evolves into an industry leader and thought partner in global flavors.
Sorenson brings nearly three decades of experience in the CPG industry, driving growth across organizations ranging from disruptive startups to multi-billion-dollar operations. Most recently, he was Head of Sales & Business Development at emerging brands investor and accelerator, Factory LLC, following his role as Executive Vice President of Sales & Enterprise Client Services at Advantage Solutions. Prior to Advantage, Sorenson spent 25 years at Nestle and PowerBar, including as Vice President of Sales for the frozen Pizza & Snacks Division.
Sorenson will be instrumental in driving Deep Indian Kitchen’s next phase of growth. Specifically, his expertise as a sales leader, strategist, and advisor for manufacturers and retailers will offer holistic support as the brand partners with its customers to grow the frozen category with global flavors. Further, his extensive experience developing talent and unique perspective from being an investor in emerging brands will help enhance the team for the rapidly growing brand.
“Brian’s impressive track record in sales, experience with mature and emerging brands, and passion for building teams and leading people make him the perfect fit for this role and our brand,” said Kiernan Laughlin, General Manager of Deep Indian Kitchen. “His leadership will strengthen our ability to help grow the demand for premium authentic global flavors, and we could not be more excited.”
“Deep Indian Kitchen is at a pivotal point in its growth journey,” said Brian Sorenson. “The brand’s commitment to delivering authentic Indian flavors has resonated with consumers and customers nationwide, and I’m thrilled to help accelerate its expansion and collaborate with its retailer, broker and distributor partners to grow the category as Deep assumes a leadership role. The brand has tremendous growth trajectory and an incredible team that I am honored to be a part of and help take to the next level.”
With 77% of frozen meal buyers now purchasing global flavors[4], consumer demand for premium authentic international cuisines continues to be a driving force of growth in the frozen meals and snacks category. Deep Indian Kitchen accounted for 111% of the frozen Indian segment’s 9.4% growth[5], reflecting a significant opportunity to offset total frozen meal and snack category declines of -3% over the last 52 weeks[6]. Now with its #1 share of frozen Indian[7] and growing share of frozen overall, Deep Indian Kitchen is excited to continue growing the segment and category with its innovative products and industry collaboration.
