There are many wines that prefer to blend in — the Michael David Winery collection doesn’t fall into that category. They prefer to stand out from the crowd and under the leadership of Melissa Phillips Stroud, Vice President of Sales and Marketing, they have successfully maintained a reputation as the innovative winery. The daughter of Michael Phillips and niece of David Phillips, Stroud represents the 6th generation of Michael David Winery. Embracing the ever changing consumer preferences and market demands, Stroud recognizes this evolution isn’t just about keeping up—it’s about setting new standards for making wine approachable, exciting, and relevant for generations to come.
Stroud’s path to becoming VP of Sales and Marketing has been deeply intertwined with her passion for the wine industry and her family’s legacy. From a young age, Stroud was surrounded by vineyards and the rich tradition of winemaking. Naturally, she developed a deep connection to the craft and the land; a connection that was further solidified by her education at Cal Poly, San Luis Obispo, where she double-majored in Agricultural Business and Wine and Viticulture.
“During my college years, I immersed myself in every facet of the industry, from working crush at Wild Horse Winery to gaining retail experience at Cost Plus World Market to spending time in tasting rooms around San Luis Obispo,” said Stroud. “These experiences laid a strong foundation for my career.” After graduating, Stroud joined Michael David Winery and has taken great pride in contributing to its growth for the past 17 years. Prioritizing continuous learning, Stroud completed a wine certificate program at Sonoma State and is currently pursuing a Wine MBA from there as well. Stroud strongly believes that every step, from vineyard work to strategic planning, has shaped her career and fueled her dedication to paving the way for the Michael David Winery’s future success.
A Wine Above The Rest
In an undeniably competitive market, the steadfast commitment of the incredible people working behind the scenes ensure Michael David Winery stands out. From grape to glass, achieving excellence at every step of the journey is top priority. “Our passion for winemaking drives us to create wines that demand attention, and our commitment to quality ensures every bottle exceeds consumer expectations,” said Stroud.
The deep traditions of winemaking in Lodi and the family’s history have been foundational to Michael David Winery’s growth. Their story began in the 1860s when Stroud’s ancestors settled in Lodi through the Homestead Act, planting wine grapes and establishing a farming legacy that spans generations. This connection to the land and appreciation for winemaking culture shaped the brand’s identity. Stroud’s father, Michael Phillips, officially founded Michael David Winery in 1984, building on this rich heritage.
“Over the years, our wines have evolved as we’ve continued to refine our craft, embracing a wide range of styles that appeal to various palates,” said Stroud. “Creativity and a willingness to take risks have also played a significant role in our success, from innovative winemaking techniques to bold marketing decisions.” These traits, combined with the unwavering support of the Lodi community, have propelled Michael David Winery forward while staying true to their roots.
Growing In All The Right Ways
Sustainability is at the heart of everything they do at Michael David Winery. As early adopters of the Lodi Rules program—a third-party certified sustainability initiative—the company is committed to rigorous environmental, social, and economic practices. This dedication ensures that farming and winemaking in Lodi can thrive for generations to come.
Michael David Winery implements natural pest control methods, such as placing owl boxes throughout their vineyard blocks, and adopting water conservation techniques to protect resources. They also prioritize providing good working conditions for their laborers, recognizing that sustainability extends beyond the environment to include people and communities. This holistic approach adds value to the wines, benefits the environment, and strengthens the community.
“One of Michael David Winery’s proudest accomplishments is our growth from humble beginnings to becoming a nationally recognized brand, ” stated Stroud. “What started as a roadside fruit stand has evolved into a winery with distribution in more than 30 countries. Equally rewarding is our ability to give back to the community that has supported us throughout our journey.” Michael David Winery proudly employs 180 dedicated individuals and has donated over $1 million to local nonprofits, reflecting their desire to make a positive impact.
A Portfolio for Every Palate
Michael David Winery offers a diverse portfolio of wines, ensuring there’s something for every palate and occasion. The company’s flagship Freakshow brand is known for its bold, fruit-forward wines that make a statement. In contrast, their newest addition, Misfits & Mavens, features lighter, easy-drinking styles that are perfect for everyday enjoyment. Additionally, their Earthquake and Inkblot lines cater to fans of big, bold wines, while the legacy Michael David Winery line pays homage to the brand’s roots — showcasing the craftsmanship and tradition that defines the Michael David Winery family.
“The philosophy of ‘wine for all and all for wine’ underscores our commitment to creating wines that resonate with a wide range of consumers,” said Stroud. “Whether you’re looking for a wine to share at a casual gathering or a bold statement bottle, Michael David Winery has you covered.”
At Michael David Winery, innovation and adaptability are central to their approach. Stroud and her team are constantly seeking opportunities to evolve, from exploring fresh wine styles to embracing creative marketing ideas. By staying curious and listening to consumers, they are able to identify trends and take thoughtful risks that keep Michael David Winery exciting and relevant.
The launch of Misfits & Mavens exemplifies this spirit of deviating from the expected. Originally envisioned as a unique identity for the wine club, the brand’s potential led Michael David Winery to bring it directly to consumers at an accessible price point. While initially aimed at a younger demographic, its broad appeal has surprised and delighted, demonstrating the universal enjoyment of a great bottle of wine.
Similarly, the revitalization of the iconic Freakshow brand reflects Michael David Winery’s commitment to staying transformative and relevant. By updating the label with more vibrant colors and dynamic accents, they’ve managed to enhance its shelf appeal while preserving the bold, creative spirit that defines the brand. Packaging plays a crucial role in attracting consumers, and the company views it as an essential part of the overall wine experience.
Looking Ahead
As Stroud envisions the future of Michael David Winery, she sees a continued commitment to crafting exceptional wines, embracing creativity, and staying authentic to the company’s roots. By focusing on innovation, supporting the community, and maintaining our dedication to quality, she’s confident they will continue to thrive in a competitive market. It all comes back to the foundation of building on the brand’s legacy while remaining true to their identity and values. “Above all, we want our consumers to know that we genuinely care about our craft,” said Stroud. “Michael David Winery is committed to offering approachable, high-quality wines that spark conversation and bring people together.”
Whether you’re sharing a bottle with friends or discovering a new favorite, this is a company that strives to create wines that resonate with you while reflecting their passion and dedication. At Michael David Winery, every bottle tells a story of tradition, innovation, and the pursuit of excellence. All you have to do is uncork it.
To learn more about the Michael David Winery and their complete portfolio of wines, visit their website here.
