Chockie Tom, who hails from sunny California and is now making waves in London via NYC, has been named as the new UK brand ambassador for Mr Black Cold Brew Coffee Liqueur.
Chockie’s journey in the drinks industry is a testament to her boundless energy and commitment to excellence. From her groundbreaking pop-up experiences like Doommersive and The Cornsilk Road, where she champions cultural empowerment and sustainability, to her dynamic collaborations with industry giants like Tales of the Cocktail and BCB Berlin, Chockie is a force to be reckoned with. Her signature flair extends beyond the glass, as she’s celebrated for her unique brand and event art, alongside her knack for catchy cocktail names that never fail to delight.
Her infectious enthusiasm and dedication have earned her recognition in top-tier publications like PUNCH and The New York Times, cementing her status as a rising star in the global drinks scene. Not to mention her impressive accolades, including spots on prestigious lists such as the Imbibe 75 and the Bar World 100, showcasing her unparalleled talent and influence.
“We are thrilled to have Chockie on board to drive forward Mr Black’s presence in the UK,“ said Olivia Kupfer, Global Brand Director on Mr Black. “We have seen significant growth in the USA , driven by association with the Espresso Martini, establishing Mr Black to the #1 super-premium and #1 fastest growing coffee liqueur. Now is the time to turn our attention to the UK market, where the Espresso Martini is the 5th most popular cocktail. Chockie’s experience and contacts in the trade globally makes her the perfect partner to drive the brand forward.”
Mr Black’s specialty-grade cold brew coffee liqueur is already recognised in the UK trade as the go-to super-premium coffee liqueur – in large part because of its true coffee flavour. Discerning drinkers know that ingredients matter – better coffee makes better coffee cocktails. The Mr Black team, full of certified coffee nerds, knows an Espresso Martini is not complete without Mr Black. Its iconic taste of freshly roasted coffee with notes of dark chocolate and caramel makes for an undeniably smooth finish.
Made by hand at their distillery and coffee roastery north of Sydney, Australia, this liqueur is a bittersweet blend of top-grade Arabica coffees and Australian wheat vodka. A first of its kind, Mr Black employs an entirely cold extraction, with no added flavours, fillers, or preservatives. Using a slow-drip method results in a more robust and sweet profile, creating a liqueur that is bold, complex, balanced, and unapologetically coffee.
For trade trainings & tastings in the UK, please contact Chockie at chockie@mrblack.co. For more information on Mr Black please contact Jenna Gerbino Kaplan at jgk@thisonepr.com
