The Properly Improper Gin
Brockmans premium gin defines perfection in a spirit.
By Debbie Hall
Traditions guide Brockmans premium gin providing continuity across generations, but they do not bind them. Brockman is anchored in the traditions of the past but with an unwavering eye towards the infinite possibilities of the future.
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Brockmans Gin is steeped in pure grain spirits combining unique naturally grown aromatic botanicals releasing oils and aromas. Traditional notes of gin blend with a refreshing influence of citrus and fragrant wild berries. Bulgarian coriander pairs aromatic, gingery orange top notes with the soft and rounded harmonies of blueberries and blackberries, all of which are supported by the bottom note of Tuscan juniper berries. Dry, bittersweet Valencian orange peel elongates the deeper tones and gives an intensely smooth finish. It is slowly distilled in a 100-year-old traditional copper still, delivering an exquisite, extremely smooth gin with a uniquely defining sensual taste experience.
In 2006, Neil Everitt, a global business leader with several years of high-level experience in luxury spirits and on-trade markets, along with a small group of entrepreneurs, joined together to develop a gin that was unlike any other available on the market. The group set out to radically transform the category by creating a super-premium gin that is daring and distinctive and delivers a superior taste experience at all levels of the consumer trial and adoption process. Brockmans was conceived by friends with a passion for gin and a desire to make something truly different.
The founders set out to create a genuinely distinctive gin. They experimented with many botanicals before settling on a gin recipe that has notes of juniper, blueberries, and blackberries with bittersweet orange peel—a taste that is accessible to non-gin drinkers and loved by seasoned spirits drinkers due to its complexity and surprisingly dry finish.
Brockmans uses traditional methods throughout the distillation process. The base for the spirit is neutral grain spirit sourced from the UK, and at 96.5%, ABV is as pure as it is possible to be. The gin is then macerated at room temperature, and the 11 botanicals remain in the mixture throughout the distillation process.
“When we launched Brockmans Gin in 2008, the brand was thought to be an outlier, challenging long-established industry norms. Now, 13 years later, Brockmans is sold in 55 countries and is a leading British super-premium gin that spearheaded the revival of the entire gin category. In 2021, we embarked on a new campaign, ‘The Properly Improper Gin, Dark Berries and Noble Traditions’, to celebrate the tremendous success and future growth of Brockmans’ respectfully rebellious character.”
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The spirit company also gives back. In 2020, the company donated all proceeds from online sales during the month of April to Meals for the NHS to support frontline hospital staff working in the UK. The donation helped provide meals to hospital staff during the entire month during the pandemic. This year, Brockmans supported UK-based, The Drinks Trust, a charity established to provide support through financial grants to those who are struggling in the drinks and hospitality industry.
Brockmans is based in the United Kingdom, distilled in the heart of England by the Langley Distillery located in the West Midlands. Brockmans Gin is created according to its unique and closely guarded recipe. Consumers around the world have embraced the distinct and ‘Properly Improper’ experience that is Brockmans Gin. Brockmans Gin is available in a 750ml and 50ml trial size.
Brockmans is sold at retail and in restaurants and bars in more than 30 states throughout the US, including New York, New Jersey, Texas, Florida, Georgia, Illinois, and California. Visit brockmansgin.com/find-us for specific locations. Follow on Facebook @brockmans.gin and Instagram @brockmansgin.
