With its 130 years of expertise, the company Routin, born in the very heart of the French Alps, stands out as the top leader of high-end range of original syrups.
Taken over in 1938 by René Clochet, the company was later managed by his two sons. Jean Clochet, trend-setter, invented LAB 1883, the first sensory analysis Centre in Europe, and initiated a scientific approach to aromatization. In parallel, Georges Clochet used his head for trade and excellent people skills to develop the company and seek out new opportunities. For over 25 years, the in-house sensory analysis laboratory has been provinding accuracy, intensity and purity to the syrups made by this emblematic brand. Therefore, 600 new aromas were tested every year and 50 new recipes were prepared. He created an unrivalled database, the fruit of the knowledge of 20 palates and noses and of the performance of the Research and Development team who works like illustrious perfumers.
In 2012, the Clochet Family, who has been managing Routin for over 70 years, sold the company to Olivier Lecoeur and CM-CIC Investissement. After Kraft Foods, Ferrero France and Campbell’s Soup, he had been General Manager of Hero France. “I was charmed by the soul of Routin, its Savoyard roots,…” he explains. ‘Its assets include industrial expertise, high quality products, motivated teams and a cutting-edge Research and Development department!” Today, he is as the head of Routin. The company employs 185 people and generates an annual turnover of 62 million euros.
All the syrups elaborated by Routin are pleasure syrups with intense flavours, revealing the full flavour of fruits, plants, spices and other delights and treats… But there are also creative syrups, encouraging inventive ideas for hot and cold drinks, and culinary recipes. Those premium syrups, with no preservatives, are made with the best ingredients, fruit juices, cane sugar and the purest mountain water… 1883 de Philibert Routin offers a hundred original flavours which will delight every tastes: banana, melon, blueberry, passion fruit, lime, lemon tart, soft caramel, cinnamon, cherry, roasted hazelnut, liquorice, red passion… and some are “sugar free”. Your pick!
About 1883 de Philibert Routin
For over 130 years1883 de Philibert Routin has demonstrated an expertise in beverage flavouring. 1883 de Philibert Routin is widely recognized as the greatest beverage flavouring product line made for professionals, sold in over 75 countries and available in an extensive range of delicious products: syrups, sauces, frappes and smoothies. For more information please visit www.1883.com and find them on Facebook and Twitter.
